Think back to the first time you saw or heard of fast food. You probably don’t remember, because fast food restaurants intentionally target young children to become loyal customers so they become lifetime customers. One of the most surprising facts I learned is that “Americans now spend more on fast food than on movies, books, magazines, newspapers, and recorded music - combined.” Large companies know that children have a great deal of influence on their parents’ spending, so they know that targeting children while they are young is crucial to earning more money. You may have seen some of these tricks, such as advertisements, toys, play areas and characters. You could have been one of those kids who has begged to eat a happy meal, to collect another toy and to play in McDonald land. If this is the case, then you’re not alone. In fact, according to the authors, “One out of every three toys given to a child in the United States each year is from a fast-food restaurant.” These toys aren’t there just for fun, they’re there to attract more kids and keep them coming back for more. Fast food companies specifically work with leading toy industries to create toys that are aimed at young children. These toys such as small dolls, toy cars, and Teletubby toys are aimed at young children, sometimes even those who are too young to speak.